Ground truth, gathered in person across Nigeria.
Eri sends field teams into stores, markets and streets across Nigeria, then reports back what they saw. Mystery shopping, intercept surveys, verification and market research.
Brands we've been in the field for.
Work we've done, and
what came back.
Chicken Republic
A selection of projects that show how organizations have taken care of all.
Read The StudyWho is Eri for?Who is
Eri for?
Eri is for the people who have to prove something is real on the ground—to a board, an investor, a regulator, or their own P&L. We are the witness: verified, evidenced, and un-farmable.
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Fintechs, Wallets & Neobanks
CEO · Head of Growth · Head of Risk & Fraud · Head of Distribution · VP Product
You’re measured on active users, but sign-ups can be farmed, and everyone knows it. Eri delivers activation you can defend: real people, onboarded by someone they already trust, every action stamped with place, time and proof. Traction that survives diligence.
Fintechs,
Wallets &
Neobanks
CEO · Head of Growth · Head of Risk & Fraud · Head of Distribution · VP Product
Reports by Eri
The Nigerian Urban Consumer 2026 Snapshot Q1The Nigerian
Urban Consumer
2026 Snapshot Q1
57% of consumers had switched brands. 47% said they choose on consistency, not price or advertising. From 244 retail intercepts across Lagos, Abuja and Port Harcourt.
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Insights from across Nigeria
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FAQs
A selection of projects that show how organizations ERI to answer important questions.
Eri is a field intelligence company that gathers verified evidence directly from people, places and markets across Nigeria.
We combine local field teams, direct observation and evidence trails so every finding can be traced back to what happened on the ground.
We clarify the question, agree the locations and evidence required, then return with a practical field plan and timeline.
Access is controlled, sensitive information is handled confidentially, and findings are shared only with the agreed project team.
Most projects can begin shortly after the scope is confirmed. Timing depends on the locations, sample size and evidence required.
We support fintech, retail, consumer goods, media, entertainment and other teams that need reliable ground-level intelligence.
Yes. Every engagement is shaped around the question, audience, geography, evidence format and decision you need to make.
