Q1 2026Consumer Compression Index
Measures the degree to which consumers are compressing discretionary spending relative to essential needs.
Reports by Eri
Eri publishes its own field research, gathered by our people in markets and stores across Nigeria, and every report is free to read.
The NigerianUrban Consumer2026 Snapshot Q1
57% of consumers had switched brands. 47% said they choose on consistency, not price or advertising. From 244 retail intercepts across Lagos, Abuja and Port Harcourt.
Living Intelligence Indexes
Four measures we track every quarter, gathered the same way as everything else we publish, so you can see what is moving in the market and what isn't.
Q1 2026
Q1 2026Payment Behavior Index
Q1 2026Retail Migration Index
Q1 2026
